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systematically build your app. Fast.

App Playbook is a proven app-building process and toolkit that has helped build 100+ apps. It's a bulletproof sequence of 75 app building tasks with real-life cases covering the entire value chain (from idea acceleration to product scale). Proven by 35M of apps installs

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The course is developed based on the best practices of

building a successful app isn't magic - It’s cause and effect

It takes understanding the scope of the project, identifying important user needs, creating a logical and intuitive UI. Ensuring an unparalleled UX, guaranteeing data protection throughout the development process. That's why we want to recommend App Playbook to you:

Process

Proven application creation process and tools that have helped build over 100 applications for our clients.

Sequence

A bulletproof sequence of 75 app building tasks with real-life cases covering the entire value chain.

Tasks

The ultimate founder’s checklist of 75 tasks to build launch & scale your app 3 - 5x faster systematically.

Why us?

This course is created by Devlight’s team of experts. Devlight is a mobile app engineering company that has been operating since 2016 and creating world-class apps for industry leaders. Today, we work with Forbes top 100 companies and build digital category leaders.

100+

created apps

35M

users impacted

7+

years of experience
One of the Top Open Source contributors on GitHub

SYSTEMATICALLY BUILD YOUR APP.
FAST.

Product scale
& support
  • Plan new development release
  • Optimize User Aquisition funnels
  • Run content A/B tests
  • Repeat and Keep growth
  • Boost App retention and revenue
  • Building loyalty & awerness
  • Establish support team
  • Creation user personalization
Idea
acceleration
App
Marketing plan
Product
Discovery Phase
User Interface
Creating phase
pre
Development stage
Software Development
stage
Analytics
design stage
Pre release
stage
Product Launch
Product scale & support
User Journey
Brainstorming
Idea Affinity map
Prototype
Testing inside
company
UI Design
Development
QA
Launch

we have divided the application creation process into simple and clear stages

Idea acceleration

15 Tasks / 18 documents

idea acceleration

Materials:

PDF

How to Come Up With an App Idea +165 ideas

Validation Checklist

ICE Scoring Example

User Surveys Checklist

App Naming Checklist

Miro Board

Validation Board

Trend Canvas Template

Value Proposition Canvas Template

Value Proposition Canvas Example

Customer Journey Map Template

Google Sheets

Mobile App Market Research Template

Target Audience Template

Mobile App Competitive Analysis Template

Mobile App Competitive Analysis Example

List of Hypothesis Template

List of Hypothesis Example

Excel

Kano Model for a Mobile App Example

Google Docs

User Interview Example

Tasks:

  1. How to build successful mobile app in 9 steps;
  2. Find the right idea to solve: how to come up with an app idea that will succeed;
  3. How to carry out an app validation: main approaches with tips;
  4. Fill trend canvas for a better understanding of the environment;
  5. Find your market [Mobile app market research step-by-step guide];
  6. Find your TA. How to detect a mobile app target audience;
  7. Make competitor matrix & research;
  8. Create a list of hypotheses to check;
  9. Complete user surveys. Define your user’s biggest pain, gain and motivation;
  10. Create VPC;
  11. Define your app’s UVP. Test the app’s UVP on users;
  12. Design customers journey;
  13. Create app name, logo and creatives.
Product Discovery Phase

15 Tasks / 11 documents

Product discovery phase

Materials:

PDF

Usability Test Checklist

KPI Checklist

Miro Board

Business Process Model and Notation (BPMN)

High-fidelity prototypes

Google Sheets

Backlog

Work Breakdown Structure (WBS)

User stories & scenarios

Technical specifications

Test cases

App development budget

Excel

App KPIs

Tasks:

  1. Create backlog;
  2. Create WBS;
  3. Create user stories & scenarios;
  4. Design BPMN for each user's stories;
  5. Create high-fidelity prototypes;
  6. Design the app’s software architecture;
  7. Design API;
  8. Determine the technology stack of your app;
  9. Run usability test of high fidelity prototype with real users;
  10. Set KPI to track your app success;
  11. Create technical specifications for app development;
  12. Create test cases for the app;
  13. Estimate app development budget;
  14. Define MVP release, and plan Release №1, 2;
  15. Create a product development roadmap.
App Marketing plan

7 Tasks / 8 documents

App marketing plan

Materials:

PDF

Marketing Funnels Checklist

Onboarding Cycle Checklist

LTV Cycle Checklist

Adoption Cycle Checklist

Retention Cycle Checklist

Activation Cycle Checklist

Miro Board

Marketing Funnels

Cross-channel marketing strategy

Tasks:

  1. Setup marketing funnels via your app;
  2. Create an onboarding cycle for users;
  3. Create an LTV cycle for users;
  4. Create an adoption cycle for users;
  5. Create a retention cycle for users;
  6. Create an activation cycle for users;
  7. Prepare a cross-channel marketing strategy;
User Interface Creating phase

1 Task / 2 documents

User interface creating phase

Materials:

PDF

User Interface Creating Checklist

Miro Board

Best UI Practices from Devlight

Tasks:

  1. Create significant UI.
Pre Development stage

6 Tasks / 5 documents

Pre development stage

Materials:

PDF

Development methodology

Tech iInfrastructure & Security Checklist

Project Management System Checklist

Google Play and AppStore Creating Checklist

Miro Board

CI/CD flow

Tasks:

  1. Determine development methodology;
  2. Prepare tech infrastructure & security;
  3. Allocate the team to develop an app;
  4. Determine and set up a project management system (Jira, Redmine, ClickUp);
  5. Design & set up CI/CD flow. Setup Sandbox for testing, development branch for development;
  6. Register the app’s account on Google Play and AppStore. Create DUNS number.
Software Development stage

9 Tasks / 4 documents

software development Stage

Materials:

PDF

Automation Tests Checklists

Finish checklists & DoD

CRM Setup Checklist

OWASP security protocol

Tasks:

  1. Determine project management approach while the development phase;
  2. Setup Push Notification;
  3. Create automation tests;
  4. Create checklists & DoD to finish app development;
  5. Connect remote configuration services to your app;
  6. Create a banking account to collect funds from subscription;
  7. Setup CRM for user’s data collecting;
  8. Create a simple Admin panel for content management;
  9. The process of integrating OWASP security protocol.
Analytics design stage

4 Tasks / 4 documents

Analytics desigh stage

Materials:

PDF

Marketing Analytics Checklist

Data Privacy Checklists

Miro Board

App Performance Analytic Map

User Flow Analytics Map

Tasks:

  1. Create an app performance analytic map;
  2. Create user flow analytics map;
  3. Add marketing analytics for an app to track sources, funnels, etc;
  4. The process of handling data privacy of the mobile app users.
Pre release stage

6 Tasks / 3 documents

Pre release stage

Materials:

PDF

Performance Tracking Checklist

ASO Setup Checklist

Stress Test Checklist

Tasks:

  1. Setup performance tracking in your app;
  2. Make ASO setup before launch;
  3. Prepare content for launch;
  4. Prepare landing page for launch;
  5. Prepare press list & press releases;
  6. Complete stress test & bug fix across functions.
Product post launch stage

6 Tasks / 5 documents

Product post launch stage

Materials:

PDF

Customer Acquisition Cost vs. CLV

Feedback Session Checklist

Google Sheets

Daily Data Report

Weekly Data Report 

Monthly Data Report

Tasks:

  1. Create A/B tests;
  2. Track app progress & success through daily, weekly, and monthly data report;
  3. Analyze customer engagement with product;
  4. Measure the Customer Acquisition Cost vs. CLV (customer lifetime value);
  5. Collect & analyze the first user’s feedback and comments. Run live;
  6. Feedback session to define areas of improvement.
Product scale & support

6 Tasks / 5 documents

Product scale & support

Materials:

PDF

Loyalty & Awareness Checklist

User personalization Checklist

Miro Board

User Acquisition funnels

Google Sheets

App retention

App revenue

Tasks:

  1. Plan new development releases;
  2. Optimize User Acquisition funnels. Run content A/B tests;
  3. Repeat and Keep growing;
  4. Boost App retention and revenue;
  5. Building loyalty & awareness;
  6. Creation of user personalization via mobile app.

How to come up with an app idea

165+ ideas, step by step guide, validation framework and best cases from Devlight. In this ebook, the Devlight team provides you with a comprehensive roadmap to inspire your creativity, guide you through the ideation process, and equip you with the tools necessary to bring your app idea to life.

Get ebook

75 Tasks learn

The proven app-building process takes you through the ten stages of building a successful app. It encompasses all the functions of the value chain, including ideation, UX /UI design, developing your MVP, rapid scaling, and more.

75 step-by-step tasks
30+ work files
Day 1 to launch
Get started

30+ powersheets

Get all hands on deck. Our App Playbook Coaches will leverage their experiences with successful exits, deep functional expertise, established networks, and a tireless familiarity with the tasks framework to push your startup toward the finish line.

Get all your essentials in a handy and easily accessible format
Plug-&-Play in seconds
SOPs & Checklists
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Get guidance & support

Don’t reinvent the wheel. Our plug-and-play app-building toolkit consists of easily customizable spreadsheets, charters, roadmaps, checklists, calculators, reports, dashboards, trackers, and more.

customizable spreadsheets
easy-to-follow instruction
Get started

Talk to the experts

If you require additional information or support on specific topics, feel free to ask the expert coaches any questions you may have to gain clarity.

Access to experts who have created more than 100 applications
Available and convenient
1 Hour free Case Study & Training
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turn your vision into reality!

Don’t miss the opportunity to get a comprehensive list of tasks for creating a successful application

take your app to the top

The ultimate founder's checklist of 75 tasks to build, launch & scale your app 3-5x faster systematically. Proven by 35M of app installs!

Get started

frequently asked questions

You’re got questions? We’ve got you covered. info@app-playbook.com

Is this for me?

01

If you want to launch and scale an app – then yes. App Playbook is for founders, entrepreneurs, innovators, consultants, managers, corporations, and anyone who is involved in helping a new venture take off the ground (or has plans to do so).

Does this work for my industry?

02

App Playbook was designed to be applicable regardless of the industry or geography of the venture. It contains the strategies, best practices, and specific tools that are used to make your future app successful. The App Playbook will enable you to apply these strategies and adapt them to your particular venture and industry.

why does it work?

03

The App Playbook is a reliable toolkit and process for building apps that have successfully assisted in creating over 100 applications. It consists of a sequence of 75 tasks for app development, with real-life examples that cover the entire value chain, from idea inception to product scaling. This process has been proven by over 35 million app installs.

Can I get a refund?

04

Yes! We have a 100% money-back guarantee. Refunds are given when requested by email, by someone who has purchased the course less than 14 days prior and has viewed less than 20% of the course.We are very confident in our program and therefore want to give you peace of mind when purchasing by offering you the opportunity to refund should your expectations not be met!

Created by devlight

This course is created by Devlight’s team of experts. Devlight is a mobile app engineering company that has been operating since 2016 and creating world-class apps for industry leaders. Today, we work with Forbes top 100 companies and build digital category leaders.

LEARN MORE

THEY TRUST US

Proven app-building process and toolkit that has helped build 100+ apps.

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